First store opened on 26th April on Putney High Street

20 years later, Superdrug operated 174 stores

Woolworth’s Holdings acquired Superdrug 

Superdrug was sold to the Kruidvat Group

A.S.Watson, our current owners, acquired Superdrug

First Republic of Ireland store opens. Since 2006 the store estate in ROI has grown to 10 stores

Superdrug.com launched to serve customers both offline plus online 

Health & Beautycard loyalty card launched, with membership today standing at over 18 million customers 

Store estate segmentation launched to optimise the 790 strong Superdrug retail estate 

Hero Own Brand B.Skincare was launched. B. Melting Cleansing Balm has since become a cult product!

52 fragrance counters introduced to stores

Launch of Online Doctor service - the UK's Number 1 Digital Health Service. Since 2013 we’ve empowered over 2 million people to manage their own healthcare needs.

The first Beauty Studio opened, with services in stores continuing to grow year on year

Superdrug celebrated 50 years of accessible health & beauty with celebrations across the UK

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Superdrug offer more choice and accessibility to emergency contraception by being the first high street retailer to launch a generic emergency hormonal contraceptive pill

Superdrug has become the UK’s first high street retailer to offer 'gum swab' HIV self-testing kits that you can do without shedding a drop of blood. 

First large-scale customer showcase, Superdrug Presents

We partnered with CoppaFeel to reach even more people with the important boob-checking message. 

Superdrug Pharmacies first high street retailer to launch ‘Period Delay Pill’

Superdrug launches extensive range of erectile dysfunction products after demand for services increases

Superdrug are proud to announce our partnership with leading gynaecological cancer charity, The Lady Garden Foundation

First CSR report published, sustainable store pilot opened in Peterborough 

Superdrug supported the NHS roll out of Covid booster jabs for vulnerable individuals and frontline health workers by administering vaccine doses in store.

We celebrated 25 years of Vitamin E Skincare – a cult classic!

Superdrug Marketplace launched with over 12,000+ new products

Our hero own brand cosmetic range, which is now our best-selling own brand range

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UK high street’s first sexual and intimate health and pleasure academy for all sexualities and ethnicities

Launch of our ‘Rise Up to Level Up’ apprenticeship campaign with a commitment to employ 500 apprentices that academic year

VIP Rewards launched for Health & Beautycard members and Superdrug.com users

Roll out of NHS Pharmacy First initiative across stores to offer consumers advice, treatment and prescription-only medicines for common conditions

Superdrug celebrated 60 years of accessible health & beauty with celebrations across the UK - looking back across to decades